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SEARCHA survey gauging consumers' comfort levels with various modes of travel found that 38% of respondents felt "very comfortable" or "somewhat comfortable" when renting a car. Road trips leads the list, while flying internationally is at the bottom.
Renting a car is second only to "taking a road trip" in terms of travelers' comfort levels, according to Morning Consult.
Photo via Morning Consult.
While the COVID-19 pandemic continues to stall the travel industry, U.S. adults are increasingly more comfortable traveling in rental cars than planes, trains, and buses.
According to a new survey by Morning Consult, 41% of respondents said they would feel safe taking a road trip in a rental vehicle. Traveling via other means remains slightly less popular than renting a car.
Additionally, 39% of respondents said they would feel comfortable going on vacation, a record high number since the firm began tracking vacation comfort in April of last year.
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The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
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Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.
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Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.
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