Surprice Car Rentals was named a Gold Winner of the "Franchise Business Model Innovation Award," the company announced last week. 

This award was created the Franchise Success Media Group to reward the practices followed by franchise chains that have given innovation and new business structure to the industry. In a traditional sector of the economy, Surprice has created a concept that builds a flexible business model of cooperation so that it adapts to multiple markets and does so in such a way as to create a completely new category.

"The car rental industry is very competitive both in Greece and in Europe. We identified a gap in the market 12 years ago," Nikos Paspalakis, CEO of Surprice Car Rentals, said in a statement. "While there were big brands, there was also the need for both Tour Operators and retail customers for a growing brand, which would consist of smaller business entities in places (by extension franchise) combined with technology and systems. In essence, there we gave a professional profile to franchisees, who wanted to develop and turn to larger channels and did not have the opportunity until then."