Starting July 1, customers who join the loyalty program will be upgraded to Five Star elite status for the remainder of the year. Additionally, existing U.S. Gold Plus Rewards members can earn double points for rentals at any corporate-owned neighborhood or airport location when they book on Hertz.com (with promotional code 210520) through Sept. 30, 2021.    

"With U.S. travel coming back strong, we're thrilled to welcome new Hertz Gold Plus Rewards members into the program by automatically upgrading them to Five Star elite status, which is one of the most unique and exclusive loyalty offers we've ever had," said Laura Smith, Hertz executive vice president of sales, marketing, and customer experience. "We also want to thank our existing members for their loyalty by giving them the opportunity to earn points twice as fast when they rent at the airport or at one of our thousands of Hertz neighborhood locations.”  

Hertz Gold Plus Rewards is free to join. Members can skip the counter at more than 50 airports worldwide, choose from a wider selection of vehicles, earn points toward free rentals, and receive vehicle upgrades. 

Customers who join Hertz Gold Plus Rewards during the promotional period (July 1 to Dec. 24, 2021) and complete three qualifying rentals by the end of 2021 will retain Five Star elite status until the end of 2022. To participate in the double points promotion, Gold Plus Rewards members need to reserve a vehicle on Hertz.com and complete a qualifying rental from July 1 to Sept. 30, 2021.