Rental Company Opens in Albuquerque
New Mexico Rental Car officially opened its first location in Albuquerque last month. It plans to open its second location at Albuquerque’s airport this fall.

New Mexico Rental Car employs five full-time employees and operates by owner Cody Enloe.
Photo courtesy of New Mexico Rental Car.
New Mexico Rental Car officially opened its first location in Albuquerque last month. The company offers contactless, self-serve booking, pickup, and return. Vehicles are available for daily, weekly, or long-term rental.
The company plans to open its second location onsite at the Albuquerque International Sunport this fall.
“Our measure of success as an organization is to ensure our customers have no needs,” said Cody Enloe, owner of New Mexico Rental Car. “We strive to always be a step ahead and make car rental easy and fun. This is our profession and our passion. That’s how we create customers for life.”
New Mexico’s tourism scene and annual events like the Albuquerque International Balloon Fiesta have created more of a need for local rental car suppliers who know the community well, according to Enloe. The boosted presence of Netflix productions in New Mexico has also increased the need for available transportation.
New Mexico Rental Car operates with investor support from Walser Automotive Group, which operates 25 dealerships and multiple rental, fleet, and affiliate businesses throughout Minnesota, Kansas, and Illinois.
More Rental Operations

Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →Aug. 25 Webinar: Build Custom Fleet Tools With AI and Vibe Coding
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
