Rental Company Opens in Albuquerque
New Mexico Rental Car officially opened its first location in Albuquerque last month. It plans to open its second location at Albuquerque’s airport this fall.
New Mexico Rental Car employs five full-time employees and operates by owner Cody Enloe.
Photo courtesy of New Mexico Rental Car.
New Mexico Rental Car officially opened its first location in Albuquerque last month. The company offers contactless, self-serve booking, pickup, and return. Vehicles are available for daily, weekly, or long-term rental.
The company plans to open its second location onsite at the Albuquerque International Sunport this fall.
“Our measure of success as an organization is to ensure our customers have no needs,” said Cody Enloe, owner of New Mexico Rental Car. “We strive to always be a step ahead and make car rental easy and fun. This is our profession and our passion. That’s how we create customers for life.”
New Mexico’s tourism scene and annual events like the Albuquerque International Balloon Fiesta have created more of a need for local rental car suppliers who know the community well, according to Enloe. The boosted presence of Netflix productions in New Mexico has also increased the need for available transportation.
New Mexico Rental Car operates with investor support from Walser Automotive Group, which operates 25 dealerships and multiple rental, fleet, and affiliate businesses throughout Minnesota, Kansas, and Illinois.
More Rental Operations
Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →