Rental Company Opens in Albuquerque
New Mexico Rental Car officially opened its first location in Albuquerque last month. It plans to open its second location at Albuquerque’s airport this fall.
New Mexico Rental Car employs five full-time employees and operates by owner Cody Enloe.
Photo courtesy of New Mexico Rental Car.
New Mexico Rental Car officially opened its first location in Albuquerque last month. The company offers contactless, self-serve booking, pickup, and return. Vehicles are available for daily, weekly, or long-term rental.
The company plans to open its second location onsite at the Albuquerque International Sunport this fall.
“Our measure of success as an organization is to ensure our customers have no needs,” said Cody Enloe, owner of New Mexico Rental Car. “We strive to always be a step ahead and make car rental easy and fun. This is our profession and our passion. That’s how we create customers for life.”
New Mexico’s tourism scene and annual events like the Albuquerque International Balloon Fiesta have created more of a need for local rental car suppliers who know the community well, according to Enloe. The boosted presence of Netflix productions in New Mexico has also increased the need for available transportation.
New Mexico Rental Car operates with investor support from Walser Automotive Group, which operates 25 dealerships and multiple rental, fleet, and affiliate businesses throughout Minnesota, Kansas, and Illinois.
More Rental Operations
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →