Hertz Appoints Tim Langley-Hawthorne as CIO
Hertz's new chief information officer will be working to modernize the company's technology roadmap.

Langley-Hawthorne brings more than 20 years of experience as a global technology leader, most recently serving as CIO at Hitachi Vantara, a hi-tech subsidiary of Hitachi Ltd.
Photo courtesy of Hertz Corporation
Hertz announced that Tim Langley-Hawthorne will join the company as executive vice president and chief information officer. Langley-Hawthorne will lead Hertz's global technology strategy, including modernizing its technology infrastructure.
"As we create the new Hertz, we're investing in the technology that will enable a best-in-class, digital-first customer experience," says Mark Fields, Hertz interim CEO. "Tim's proven track record of creating strong customer satisfaction and business value through technology make him the ideal leader to bring Hertz's IT infrastructure up to world-class standards and support our efforts to lead the future of mobility and travel."
Langley-Hawthorne brings more than 20 years of experience as a global technology leader, most recently serving as CIO at Hitachi Vantara, a hi-tech subsidiary of Hitachi Ltd. operating in more than 100 countries. In that role, he led transformational infrastructure, application and information security efforts and all technology integration for global M&A transactions. In addition, he received industry recognition for the business value his teams delivered through end-to-end digital innovation.
Prior to Hitachi, Langley-Hawthorne held various executive technology and operations positions at Western Union, leading several transformational projects that advanced the capabilities of the global customer service team. In addition, he spent 20 years in various IT, consulting, and commercial roles at Information Services Group, Electronic Data Systems, and IBM Australia.
"I'm honored to join Hertz at this incredibly exciting time in the company's history," says Langley-Hawthorne. "I'm looking forward to leading transformative global IT initiatives and innovations that will support Hertz's strategic vision and add value for customers and employees."
More Rental Operations

ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
