Finalrentals Expands Into the Caribbean with Jamaican Franchise
European operator Finalrentals opens a franchise in Jamaica with its first female franchisee.

Rena Forbes, franchise owner and CEO brings 32 years of experience to the new operation.
Photo courtesy of Finalrentals
European car rental brand, Finalrentals, continues the expansion of its franchise program in the Caribbean by adding a new franchise in Jamaica. The franchise has been secured by car rental industry entrepreneur Rena Forbes and is the first female franchisee of Finalrentals. Rena has about 32 years of experience in the industry and has been running her car rental business in Jamaica for many years.
“Finalrentals is one of the most dynamic car rental brand and I am so pleased to bring it to Jamaica,” said Rena in a statement.
"(The) role of women entrepreneurs and executives has been amazing in the car rental industry over the years and it is our honor to empower female entrepreneurs to come forward and take this industry to the new heights, opening of our Jamaican franchise will always be an historical moment for Finalrentals as it is our first woman-led franchise," added Ammar Akhtar the founder and CEO of the Finalrentals brand.
The Jamaican franchise will serve across Jamaica from Montego Bay to Kingston, including shuttle services to and from both International airports.
More Rental Operations

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
