National Car Rental celebrates the 35th anniversary of its Emerald Club loyalty program. Launched on St. Patrick’s Day in 1987, Emerald Club was one of the first frequent-rental programs in the industry. Today, the Emerald Club has 8.2 million members.
To mark the 35th anniversary milestone, National has launched a new webpage that celebrates the loyalty program’s key milestones and highlights top cultural moments during the years in which the milestones occurred. Additionally, National is unveiling a new Emerald Club logo, which will appear in customer communications and on the website throughout the year.