In-car and car-top mobility media company Firefly announced in a statement that it will collaborate with Hyundai in promoting its vehicles – including EVs – to rideshare fleets and drivers across the U.S. in a pilot program called Hyundai Drive by Firefly. The vehicles will be ready to have Firefly’s in-car and on-car screens installed, generating advertising revenue to subsidize the fleets and drivers. Fleet owners and individual drivers on rideshare platforms can request early access to the program

“We’re thrilled to launch this program with such a forward-thinking automotive company,” said Kaan Gunay, founder and CEO of Firefly. “It’s refreshing that Hyundai Motor America shares our vision to completely reimagine and democratize the future of mobility while greatly accelerating adoption of zero-emission vehicles.”

With opportunities for drivers to earn additional income upon purchasing a new vehicle by having Firefly’s display screen technology integrated onto and inside each vehicle, Hyundai Drive by Firefly could help cover monthly car lease/financing costs for qualified drivers and fleets for the duration of the program. Program participants could enjoy annual cash benefits totaling up to $3,600/year, which can heavily subsidize ownership of their vehicles and cover rising gas prices.

“We’re very pleased to work with Firefly on this program, as we are both dedicated to completely changing how cities look and function with automotive-centered technology,” said Fred DePerez, vice president, product line management and sales planning, Hyundai Motor America. “And I’m particularly happy that it enables us to accelerate the adoption of our low emission vehicles.”

"At CRADLE, we understand that greater options for mobility significantly improve people's lives," said Henry Chung, senior vice president, head of Hyundai CRADLE. "Hyundai Drive by Firefly will provide scalable monetization opportunities for the future of mobility and accelerate the adoption of Hyundai vehicles among Firefly's drivers and fleets."