Similar News: Enterprise Opens New Branch in Colombia
Enterprise Expands Into 3 New Global Locations
Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car will be entering the U.S. Virgin Islands, Morocco, and the Bahamas markets.

The Lynden Pindling International Airport in Nassau will be one of three new locations for the international car rental operator.
Photo: Lynden Pindling International Airport
On June 2, Enterprise Holdings announced new franchise locations in the U.S. Virgin Islands, Morocco, and the Bahamas. Each of the three new markets will feature car rental options from the Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car brands.
In the U.S. Virgin Islands, the company plans to open locations and provide service on the three main islands of St. Thomas, St. Croix, and St. John, beginning with the buildout of a location at the Cyril E. King Airport in St. Thomas, the largest international airport in the U.S. Virgin Islands.
Expansion plans in the Bahamas include an initial location at the Lynden Pindling International Airport and one additional branch in Nassau. Another location will be added at the Grand Bahama International Airport in Freeport at a later date.
In Morocco, plans include downtown locations in both Marrakech and Casablanca along with a presence at major airports.
“Over the past 10 years, we’ve executed an aggressive global growth plan designed to ensure our customers have greater access to the brands they know and love, no matter where they travel,” said Peter Smith, vice president of global franchising at Enterprise Holdings. “Franchisees appreciate the Enterprise standard of excellence and have transformed our business by helping us grow a significant international footprint. Around the corner, or around the world, Enterprise has you covered.”
Enterprise Holdings has a presence in more than 90 countries and territories.
More Rental Operations

Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
