Prior News: Uber Partners with CarTrawler for UK Vehicle Rentals
CarTrawler, Uber Launch Uber Rent in U.K.
Powered by CarTrawler’s technology, Uber Rent allows U.K. Uber app users to rent vehicles locally in the U.K., as well as in Spain, Portugal, Italy, the U.S., and Switzerland.

CarTrawler and Uber have expanded their partnership and launched Uber Rent in the U.K.
Photo: CarTrawler
CarTrawler, a global B2B provider of car rental and mobility solutions, and Uber have expanded their partnership with the launch of Uber Rent in the U.K., following a successful trial in 2020.
Powered by CarTrawler’s technology, Uber Rent allows U.K. Uber app users to select and rent cars. Users will be able to rent locally in the U.K. as well as internationally in Spain, Portugal, Italy, the U.S., and Switzerland. Users select and book their rental car on the app and pick up at one of the hundreds of participating locations on their chosen date.
“CarTrawler are excited to expand our partnership with Uber to power car rental for Uber Rent in the U.K.,” said Peter O’Donovan, CarTrawler’s chief operating officer. “We enable our partners to become travel one-stop shops through innovative technology, the widest customer choice, and compelling loyalty solutions. This closely aligns with Uber and their goals to become the ultimate travel app through offering the broadest range of travel options coupled with a best-in-class customer experience.”
“The U.K. boasts one of the largest rental markets globally,” said Andrew Brem, general manager at Uber. “At Uber we’re growing our business to become the ultimate travel app, and in the U.K. that means providing a best-in-class rental experience for our users.”
More Rental Operations

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
