More News: Hertz Invests in UFODrive
UFODrive Expands EV Rental Business to Austin, New York
After opening in San Francisco, European e-mobility provider UFODrive has launched its electric vehicle rental business in Austin. It plans to open in Manhattan in October.

In addition to being available in nine European countries, UFODrive will be operating in San Francisco, Austin, and Manhattan as of October.
Photo: UFODrive
European e-mobility provider UFODrive has opened an electric vehicle location in Austin and will launch in Manhattan starting this month.
As of Sept. 26, Austin customers can book and drive UFODrive’s electric vehicles. New Yorkers will be able to rent vehicles in October. UFODrive also plans to double its fleet in San Francisco by opening a second location in San Francisco. More U.S. locations are in production and will be announced soon, according to the company.
“It has been wonderful to serve so many customers in the Bay Area so quickly,” said Edmund Read, UFODrive’s chief commercial officer. “We maintained our 5-star service ratings and are working round the clock to get more cars on the road nationwide. Demand for electric rental is growing fast and electric platforms enable a redefinition of the rental experience from start to finish. We hope to be one of the killer apps that drives EV adoption and disrupts the legacy rental experience.”
With European launches at Frankfurt Airport, Stratford International, and in downtown Madrid, UFODrive is now available in nine European countries and 25 worldwide locations, including London, San Francisco, Paris, Berlin, Dublin, and Amsterdam.
UFODrive’s platform has been built from the ground up and includes everything from app-based booking and registration to keyless entry using your phone to range management and charging optimization.
“We’ve only just begun to expose the capabilities of EV platforms and match each to a new level of rental experience for our customers,” said Renaud Marquet, UFODrive’s chief operating officer and co-founder. “What really surprised us was how digitization of all aspects creates an operation that is 80% more efficient than traditional rental. That means we can also be super competitive and nimble.”
To accelerate its North American expansion, UFODrive has partnered with Inspiration Fleet, an EV-only fleet management company (eFMC).
More Rental Operations

Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
