More News: Finalrentals Expands Into Jordan
Finalrentals Opens Saudi Arabia Rental Car Operation
The Saudi Arabia market, where the car rental industry is experiencing sizable growth, is projected to reach $1.13 billion.

Ammar Akhtar, founder and CEO of Finalrentals, said Saudi Arabia represents a key market with much potential and dynamic growth.
Photo: Finalrentals
Global car rental brand Finalrentals has partnered with Key Rent A Car in Saudi Arabia, marking its third Middle Eastern expansion after Jordan and the United Arab Emirates.
This partnership will enable Finalrentals to offer car rentals at 51 locations across 15 regions in Saudi Arabia, further strengthening its global footprint.
Key Rent-A-Car is a prominent car rental company based in Saudi Arabia, offering a wide range of vehicles for short- and long-term rentals. With an extensive network of locations, the company operates in numerous regions nationwide, providing convenient access to rental services for residents and visitors. Known for its competitive pricing and diverse fleet, Key Rent-A-Car caters to various customer needs, from economy cars to luxury vehicles.
The Saudi car rental market, projected to reach $1.13 billion this year, is expected to grow over 3% annually, with the number of users estimated to reach 5.67 million by 2029.
“This collaboration marks a significant step in our mission to provide seamless and accessible car rental solutions worldwide," said Ammar Akhtar, founder and CEO of Finalrentals. By combining Finalrentals' digital innovation with Key Rent-A-Car's local expertise, we are confident we can offer travelers in Saudi Arabia a superior experience. As we continue our global expansion, Saudi Arabia represents a key market with immense potential and dynamic growth.”
A spokesperson for Key Rent-A-Car added, “Saudi Arabia is a market where the car rental industry is experiencing significant growth. With the sector projected to reach $1.13 billion this year alone, the global online platform connects customers with local car rental companies worldwide.”
Founded in 2019 and headquartered in Cardiff, UK, Finalrentals is a fully digital car rental platform. The company has seen a 300% increase in partnership requests this year. It is available in over 34 countries — including Costa Rica, Greece, Mexico, Portugal, and the United States. In the past three months, the platform has been launched in Turkey, Montenegro, and Grenada, and it intends to operate in 100 countries by the end of 2025.
More Rental Operations

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
