Surprice Opens Locations At Four Middle Eastern Airports
The rental car counters help travelers access the United Arab Emirates.
One of the rental car counters opened at the Dubai International Airport.
Photo: Surprice Mobility
Surprice Car Rentals, also known as Surprice Mobility, this year added new destinations in the United Arab Emirates, offering travelers access to world-class experiences in Dubai, Abu Dhabi, and Sharjah, the company announced Sept. 18.
The rental locations are located at the country’s major international airports: Dubai International Airport (DXB), Al Maktoum International Airport (also known as Dubai World Central) (DWC), Zayed International Airport (formerly known as Abu Dhabi International Airport) (AUH), and Sharjah International Airport (SHJ).
The location in Dubai opened in April 2024, with other counters in Dubai Al Maktoum, Abu Dhabi, and Sharjah following in June 2025.
Surprice offers a wide range of vehicles – from compact minis to spacious vans – for business trips, family vacations, or city explorations.
These new branches serve as gateways to some of the most captivating destinations in the Middle East, each offering a unique blend of culture, modernity, and natural beauty. With this expansion, Surprice Mobility grows its global presence, and promotes travel access to new Middle East destinations.
More Rental Operations
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →