Toyota Starts EV Car Sharing in the U.S.
In a company first for the U.S., Toyota launched an electric car sharing initiative in partnership with the Advanced Power & Energy Program from University of California, Irvine.
Toyota Motor Corp. partnered with University of California Irvine to bring its electric car sharing initiative to the U.S. for the first time, according to an announcement from UCI on March 21.
Through Toyota’s partnership with the university’s Advanced Power & Energy Program, 30 2013 Scion iQ electric vehicles will be added to the UCI-administered Zero Emission Vehicle-Network Enabled Transport (ZEV-NET) fleet.
ZEV-NET provides battery-powered transportation for the “last mile” of commutes. Commuters to UCI and area businesses who are enrolled in ZEV-NET will be able to pick up a vehicle from the Irvine Transportation Center to rent daily.
“Mobility is evolving, and Toyota is exploring new business models for future transportation needs,” said Craig Scott, advanced technology vehicle manager for Toyota Motor Sales USA Inc. “ZEV-NET helps us understand how electric vehicles are used within an active car sharing program and the viability of this type of program for future technologies.”
Auto Rental News reported last year that Toyota would use the iQ EVs for car sharing programs in the United States, while electric car sharing from Toyota is already available in Japan and also recently launched in France.
More Rental Operations

Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
