Avis Budget Group Inc. today announced that Kaye Ceille has been appointed president of Zipcar. Effective Feb. 1, Ceille will replace Mark Norman, who is resigning in order to pursue another career opportunity.

Norman will remain at Zipcar through March 1 in an advisory capacity to assist with the transition, says Avis.

Ceille brings nearly 20 years of experience at Avis Budget Group to her new position. Currently, she serves as the managing director, United Kingdom, Avis Budget Group, where she oversees the company's U.K. vehicle rental operations, including customer service and fleet management. Previously, she was Avis’ senior vice president of international sales and marketing, North America.

"We recognize the significant contributions Mark has made to Zipcar and the industry during his eight-year tenure, and we wish him well in the next phase of his career," said Tom Gartland, president, North America, Avis Budget Group. "Kaye is a terrific leader and she brings a wealth of experience to her new role. We look forward to continuing to accelerate Zipcar's growth and successes under her leadership."