Advantage Completes Acquisition of E-Z Rent-A-Car
Advantage Rent A Car, a portfolio company of funds managed by the Catalyst Capital Group Inc., has completed its purchase of E-Z Rent-A-Car Group Holding, LLC.

Photo courtesy of Advantage Rent A Car.

Photo courtesy of Advantage Rent A Car.
Advantage Rent A Car, a portfolio company of funds managed by the Catalyst Capital Group Inc., has completed its purchase of E-Z Rent-A-Car Group Holding, LLC.
Through a network of 85 locations, the combined company will have its presence in 22 of the top 25 U.S. airports.
"We can now see even more benefits to our 'one company, two brand' approach than originally envisioned,” said Bill Plamondon, president of Advantage Rent A Car. “The combination will allow greater efficiencies and economies of scale in areas such as fleet, maintenance, back office processing and procurement."
The combined company will be led by a management team that includes the founders of E-Z (Mehrdad Memarpouri and Hesam Sahraian), Plamondon and Scott Lieberman from the Advantage team and Gabriel de Alba, managing director and partner of The Catalyst Capital Group Inc., which owns Advantage.
"This combination is exactly what we strive for in an investment," said de Alba. "Delivery of a solution to the regulators, high barriers to entry, valuable underlying assets, proven established brands, a seasoned management team and the economies of scale of a major player that is positioned to grow its market share.”
Founded in 1963, Advantage Rent A Car was acquired by The Catalyst Capital Group Inc., a private equity firm based in Toronto that manages $4.5 billion in various funds, in 2014. Advantage now operates at 44 locations across the United States.
Founded in 1994 with a fleet of just nine cars, E-Z Rent-A-Car has grown to 13 company-owned locations and 28 affiliate locations around the world.
More Rental Operations

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
