Enterprise and Burnt Tree have joined forces under the Enterprise Flex-E-Rent brand, creating one of the U.K.’s largest commercial vehicle rental businesses.
Enterprise acquired Burnt Tree last year, and the final step in that integration process has been to unite both businesses under the Enterprise Flex-E-Rent brand, according to the company. The business will continue to operate from its base in Shrewsbury in Shropshire, England.
Under the Enterprise Flex-E-Rent banner, the company will operate a fleet in excess of 25,000 commercial vans and trucks, with a combined team of more than 450 employees.
“We have had a very strong first year since the acquisition of Burnt Tree almost a year ago, and we have to thank our customers for their positive response to the combined business,” said Danny Glynn, Enterprise Flex-E-Rent’s managing director. “The Burnt Tree brand had a fantastic reputation in the commercial vehicle industry, which made it such an attractive proposition in the first place. However, we believe that the time is right to unite the businesses under a single brand, Enterprise Flex-E-Rent, which stands for the highest levels of customer service, investment and innovation.”
All 21 Burnt Tree locations in England, Scotland and Wales will be rebranded as Enterprise Flex-E-Rent, according to the company.
Enterprise Flex-E-Rent will continue to offer all products and lines of business to commercial vehicle customers including vans, HGVs, specialist refrigerated trucks and accessible minibuses.