Atlanta City Council Approves Rental Tax to Renovate Sports Complex
The city of Atlanta will collect auto rental taxes through 2047 to help fund major upgrades to Philips, a downtown sports and entertainment complex, which includes Philips Arena.

Car rental taxes would help fund upgrades to Philips Arena in Atlanta. Photo via Flickr/Jack Piranha/Jymlii Manzo

Car rental taxes would help fund upgrades to Philips Arena in Atlanta. Photo via Flickr/Jack Piranha/Jymlii Manzo
The Atlanta City Council approved a deal between Atlanta and the city of College Park to collect auto rental taxes through 2047, according to a report by the Atlanta Journal-Constitution.
The agreement is expected to raise at least $110 million in funds that will be used to help renovate Philips, Atlanta’s downtown sports and entertainment complex, which includes Philips Arena, says the report.
College Park was required to sign off on the deal because car rental locations at Hartsfield-Jackson International Airport will be the source of revenue for the tax collections, according to the report.
Click here for the full Atlanta Journal-Constitution report.
More Rental Operations

This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
