Auto Rental News
MenuMENU
SearchSEARCH

Toyota Reveals New Mobility Alliance, Concept Vehicle

Toyota revealed an autonomous concept vehicle and a mobility alliance that are designed to meet the future demands of evolving business applications and transportation services resulting from changes in mobility.

by Staff
January 8, 2018
Toyota Reveals New Mobility Alliance, Concept Vehicle

Graphic of the e-Palette Concept Vehicle courtesy of Toyota.

2 min to read


Graphic of the e-Palette Concept Vehicle courtesy of Toyota.

Toyota revealed an autonomous concept vehicle and a mobility alliance that are designed to meet the future demands of evolving business applications and transportation services resulting from changes in mobility.

Toyota has established the e-Palette Alliance and e-Palette Concept Vehicle, a fully-automated, next generation battery-electric vehicle designed to be scalable and customizable for a range of Mobility as a Service (MaaS) businesses, Toyota announced at the Consumer Electronics Show in Las Vegas. The new alliance will create a broad-based ecosystem of hardware and software support designed to help a range of companies utilize advanced mobility technology to better serve customers. 

Ad Loading...

Launch partners include Amazon, DiDi, Mazda, Pizza Hut and Uber, who will collaborate on vehicle planning, application concepts and vehicle verification activities, the automaker announced. DiDi, Mazda and Uber will also join as technology partners.

The e-Palette Concept Vehicle can be outfitted with purpose-built interiors in accordance with the user’s needs, such as parcel delivery, ride sharing, or e-commerce, Toyota has said. Its framework is also designed for usage optimization, allowing the e-Pallet Concept to be shared to support various business needs and transition seamlessly from one application to another. Toyota also said the e-Palette Concept may be made available in three sizes.

The e-Palette Alliance will leverage Toyota’s Mobility Services Platform (MSPF) to develop a suite of connected mobility solutions. The MSPF is Toyota’s framework for a range of connected vehicle applications, providing a full suite of services needed to support MaaS ranging from vehicle leasing and insurance to fleet management and big data.

The e-Palette Concept Vehicle features open control interface to allow partner companies to install their own automated driving system, the automaker said. When a partner company’s automated driving system is installed, Toyota’s Guardian technology will act as a safety net to help ensure appropriate operation.

Originally posted on Automotive Fleet

More Rental Operations

A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
Ad Loading...
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
Ad Loading...
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
A rental car between two placards showing a symbolic revenue increase from $300 to $1600.

New Consulting Company Ready To Boost Point-of-Sale Revenue

Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.

Read More →
Ad Loading...
Martin Romjue stands at conference stage podium close to a dangling, glistening chandelier.
Rental Operationsby StaffApril 15, 2026

Meet The (Semi-New) ARN Editor

Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.

Read More →
Ad Loading...