Helsinki's city center.  Photo via Marco Berch/Flickr

Helsinki's city center. Photo via Marco Berch/Flickr

Enterprise Holdings is set to take its brands into Finland after appointing LänsiAuto Group as its franchisee in the country, the rental company announced.

The agreement means that Enterprise Holdings' brands, Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car, will be available to corporate, replacement, and leisure customers in Finland following the integration of LänsiAuto's rental car business and Enterprise in the coming months.

Helsinki-based LänsiAuto Group, which has 550 employees, will draw on Enterprise Holdings' global expertise, resources, and technologies to expand its reach throughout Finland and grow its rental car business.

LänsiAuto Group is one of the country's largest car dealerships and has a flourishing rental business, which has achieved growth of 50% over the past three years. However, the car rental division is expected to increase even more significantly now that it will have access to Enterprise's global booking platforms and support infrastructure.

Established in 1978, the LänsiAuto Group currently operates 2,500 rental and lease vehicles from several retail locations, but will look to add additional airport locations to service domestic and in-bound customers.

The operations at Helsinki Airport will open later this year.

The partnership is set to benefit from increased demand from in-bound tourists, as well as a recent change in legislation that now allows holders of Chinese driving licences to drive in Finland. In addition to serving business and leisure travellers arriving in the country, the partnership will service an increased demand for mobility from urban residents.

The agreement will also make Enterprise Holdings' network more accessible to Finnish travelers. The Enterprise family of brands is already available in more than 90 countries, of which more than 40 are in EMEA.