Priceline Ends 'Name Your Own Price' Program

Priceline ended its "Name Your Own Price" deals for rental cars, according to USA Today. The close of the option follows the close of its deals model for airlines in 2016.

In place of the "Name Your Own Price" deals, Priceline will offer Express Deals, where customers can immediately book at discounted rates instead of bidding on rental cars.

Priceline will continue to offer the "Name Your Own Price" model for hotel bookings.