Related: How Fleet Management Will Impact the Mobility Revolution
BMW, Daimler Merge Mobility Units
Daimler AG and the BMW Group have combined their mobility business units with the intent of offering an app-based platform of connected mobility services.

Photo of DriveNow service courtesy of BMW Group.

Photo of DriveNow service courtesy of BMW Group.
Daimler AG and the BMW Group have combined their mobility business units with the intent of offering an app-based platform of connected mobility services.
"The planned merger of our mobility services will pool our resources and sends a strong signal to our new competitors,” said Harald Krüger, chairman of BMW AG.
The companies will offer carsharing, ride-hailing, parking, charging, and on-demand services. The joint venture will promote electromobility by offering electrified carsharing vehicles and "easy access to charging and parking options," according to a release.
"There will be more people than ever before without a car who will still want to be extremely mobile," said Dieter Zetsche, chairman of Daimler AG and head of Mercedes-Benz Cars. "We want to combine our expertise and experience to develop a unique, sustainable ecosystem for urban mobility."
The companies will offer carsharing through Car2Go and Drive Now, which operate 20,000 vehicles in 31 cities around the globe. The venture ties together ride-hailing services such as Mytaxi, Chauffeur Prive, Clever Taxi, and Beat that serve 13 million customers and 140,000 drivers. Parking services via ParkNow and Parkmobile Group will offer help finding, reserving and paying for off-street garage parking. On-demand mobility with Moovel and ReachNow will offer booking and payment services.
Electrified-vehicle charging via ChargeNow and Digital Charging Solutions will offer access to more than 143,000 charging points around the world.
Originally posted on Automotive Fleet
More Rental Operations

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
