BMW's ReachNow Ends Brooklyn Free-Floating Carsharing
While the service in Brooklyn will be ending come June, ReachNow announced a new partnership to bring the same program to Intel's four Portland, Ore., campuses.
Photo: ReachNow
Photo via ReachNow.
ReachNow, BMW’s carsharing division, will be ending its free-floating service in Brooklyn, due to a large amount of damage to vehicles and high maintenance costs.
“Despite great interest and support from the community in Brooklyn, we've decided to pivot our business model to focus exclusively on our residential fleet services in New York and end support for our free-floating carsharing service in Brooklyn,” the company announced on its website.
The last day of free-floating service in Brooklyn will be June 5.
Since memberships are for a lifetime, customers can still use ReachNow vehicle’s in other cities, such as Seattle and Portland, Ore.
While ReachNow has operated in Portland for two years already, it recently announced that it will be partnering with Intel to permanently bring its free-floating platform to the company’s four main campuses in Hillsboro.
Intel’s 20,000 employees will have access to the shared fleet of BMW and MINI vehicles at the entrance to each of the campuses.
“Solving transportation issues takes both the public and private sector working together,” Don Odermott, City of Hillsboro transportation planning engineer, said in a statement. “When Hillsboro employers provide transportation options for employees, our entire community benefits.”
ReachNow has been piloting the Intel program for nearly six months.
Related Content: NYC Car Share Eliminating Available Street Parking, Residents Say
More Rental Operations
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →