Sixt Expands Presence in Mediterranean, Offers BMW, MINI Exclusively
The entire rental fleet, from sporty convertibles to off-road SUVs, consists exclusively of high-quality equipped vehicles from BMW and MINI — a sign of the close partnership between the strong brands.
Sixt and BMW are continuing their long-standing partnership with the joint offer in Sardinia. Photo: Sixt
Photo via Sixt.
Sixt is continuing its expansion into Italy, starting on the island of Sardinia at the popular destinations of Cagliari and Olbia, the company announced.
The Germany-based rental car company offers its customers a special highlight on the sunny Mediterranean island: The entire rental fleet, from sporty convertibles to off-road SUVs, consists exclusively of high-quality equipped vehicles from BMW and MINI — a sign of the close partnership between the strong brands.
Sixt has opened its first Sardinian location in the airport of the capital city Cagliari in the island’s south, with Olbia in the north following in the next few days. These locations will keep customers mobile at two ideal starting points for exploring the countless sights of Sardinia by car, including the world cultural heritage site of Su Nuraxi, medieval Alghero, and the imposing Castelsardo. Sixt offers its services to travelers from various countries, as the island is not only very popular with locals and Italians, but also with travelers from Germany, France, Switzerland, and the U.K.
Sixt has opened its first Sardinian location in the airport of the capital city Cagliari in the island’s south, with Olbia in the north following in the next few days. Photo: Wikimedia
Sixt and BMW are continuing their long-standing partnership with the joint offer in Sardinia. Customers can chose from a wide range of dream cars for every occasion: From the BMW 1 series to BMW 7 series, including convertibles, coupes, grand coupes, grand tourers, and active tourers. SUVs from the BMW X1 to BMW X5 series are also available.
The mobility service provider will also be the only car rental company in Italy to offer the new BMW X2.
On top of the BMW fleet, customers can also choose the MINI models hatch, countryman, and clubman along with MINI convertibles.
Related: Is America Ready for Sixt?
More Rental Operations
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →