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Hertz, AAA Celebrate 40-Year Partnership

The relationship began in 1978, when AAA began providing members enhanced value when renting with Hertz at the airport.

June 14, 2018
Hertz, AAA Celebrate 40-Year Partnership

AAA members who join Hertz Gold Plus Rewards, Hertz's award-winning loyalty program, can enjoy a faster and more rewarding car rental experience with benefits that include skipping the counter, exclusive access to member-only discounts, complimentary upgrades to premium vehicles, and the opportunity to redeem points for free rental days. 

Photo courtesy of Hertz.

2 min to read


Hertz and AAA are celebrating a major milestone this year—the 40th anniversary of their partnership.

The relationship began in 1978, when AAA began providing members enhanced value when renting with Hertz at the airport. Fifteen years later, Hertz became AAA's exclusive rental car partner, and in 1998, the program expanded to include off-airport rental locations. Since then, the partnership has grown to extend across multiple AAA products and service areas.

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In 1999, Hertz Car Sales was added to the AAA program, providing exclusive discounts to members on its extensive selection of pre-owned vehicles. In 2001, AAA Diamond Ratings were added as an enhancement to Hertz NeverLost navigation systems. In 2013, Hertz's Dollar and Thrifty car rental brands were added to the AAA portfolio, offering members more choices in car rentals.

Today, the partnership provides AAA members a suite of benefits and savings when renting from Hertz. Discounts and benefits for members are available on daily, weekly, weekend, and monthly rates when including a designated AAA discount code in the reservation and presenting a AAA membership card at the time of rental.

Benefits include:

  • Savings up to 20% off the base rate rental.

  • No charge for additional drivers who are also AAA members.

  • Free use of one child, infant or booster seat.

  • Young renter fee waived for members ages 20-24.

Additionally, AAA members who join Hertz Gold Plus Rewards, Hertz's award-winning loyalty program, can enjoy a faster and more rewarding car rental experience with benefits that include skipping the counter, exclusive access to member-only discounts, complimentary upgrades to premium vehicles, and the opportunity to redeem points for free rental days. 

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The partnership extends beyond exclusive benefits and savings for AAA members as Hertz and AAA have partnered on distracted driving awareness campaigns to support a safe travel experience.

This year marks another significant milestone in Hertz's history as the company celebrates its 100th anniversary. Strategic partnerships such as the one with AAA continue to underscore Hertz's longstanding commitment to frequent travelers and its legacy of delivering superior service. With more than 10,000 locations worldwide, and a large and diverse fleet of top-rated vehicles, Hertz can get travelers where they want to go in the car that's right for them.

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