Prime Motor Group announced its Prime Flip monthly membership service — a program in the New England market that provides on-demand access to premium vehicles.
Prime Flip members will have access to premium and luxury vehicles, with the ability to flip sedans, trucks, and SUVs by using the Prime Flip app.
Prime Flip members will have access to sedans, SUVs, coupes, trucks, and convertibles from manufacturers such as Mercedes-Benz, Porsche, Audi, Acura, BMW, Ford, Toyota, Chrysler, and Chevrolet.
All memberships include a concierge service and unlimited vehicle flips per month. Prime Motor Group covers all maintenance, insurance, excise tax, and vehicle registration costs. All vehicles are delivered with a full tank of gas and picked up once a member chooses another model to drive.
Memberships cost $500 for enrollment and then $1,335 per month plus tax. The service will only be available to 50 customers.
This article was updated Sept. 20 to reflect the new price of the subscription.