Auto Rental News
MenuMENU
SearchSEARCH

Enterprise Honors Veterans, Remembers Military Roots

Enterprise’s commitment to the military goes back six decades.

November 12, 2018
Enterprise Honors Veterans, Remembers Military Roots

Last month, during the 2018 Specialty Equipment Market Association Show, Enterprise Rent-A-Car participated in the 3M Hire Our Heroes 500 charity stock car race at the Las Vegas Motor Speedway.

Photo via Enterprise. 

4 min to read


As the United States commemorates Veterans Day, Enterprise Rent-A-Car is showing its support of the military through its focus on three key areas — recruitment and hiring, local operations, and community relations — reaffirming its ongoing commitment to our nation’s armed forces.

Enterprise’s commitment to the military goes back six decades. The company is named after the USS Enterprise, one of the aircraft carriers founder Jack Taylor served on as a U.S. Navy pilot during World War II. The company continues to honor its military heritage by providing opportunities to the men and women who have served our country.

Ad Loading...

Keys to Progress 

For the sixth consecutive year, Enterprise Rent-A-Car partnered with Progressive Insurance and a number of other organizations, including the National Auto Body Council, for the annual Keys to Progress program. Since its inception in 2013, the program has donated more than 600 vehicles to veterans and their families.

This year’s event took place on Nov. 8 at more than 60 locations across the country and provided newly refurbished vehicles to more than 100 veterans. Just as it has the past five years, Enterprise Rent-A-Car provided six months of automobile insurance to the recipient of each donated vehicle.

At the Keys to Progress event in St. Louis, Enterprise’s Executive Vice President and Chief Operating Officer Christine Taylor helped honor Lisa Harrison, an Army veteran who served one tour in Iraq.

“When my grandfather founded Enterprise, he brought with him the values he learned in the Navy,” Taylor said in a statement. “His legacy now lives on in our business, and we strive each day to honor it. Our continued support of Keys to Progress is just one more way for us to thank our nation’s heroes and their families for their service.”

3M Hire Our Heroes

Last month, during the 2018 Specialty Equipment Market Association Show, Enterprise Rent-A-Car participated in the 3M Hire Our Heroes 500 charity stock car race at the Las Vegas Motor Speedway. In addition to Enterprise, representatives from top multi-shop owners, independent collision repair companies, and industry partners competed for bragging rights as the fastest collision repair professional in the industry.

Ad Loading...

The event benefitted the 3M Hire Our Heroes scholarship program and the Collision Education Repair Foundation, which helps veterans and their families join the auto body collision repair industry. Since 2013, Hire Our Heroes has raised more than $1.2 million in tool grants and scholarships.

Military Support and Hiring

Enterprise Holdings, which owns the Enterprise Rent-A-Car brand, was recently awarded multiple contracts to provide vehicle rental services at U.S. military installations through the United States Marines Corps, Army & Air Force Exchange Service, and Navy Exchange Service Command. The new contracts provide active and retired military members and their families on-base access to affordable, reliable transportation options to meet a variety of travel needs.

In fact, military veterans and members of the National Guard and Reserves currently make up more than 10 percent of Enterprise Holdings’ total U.S. workforce, including those at the more than 50 U.S. military installations the company serves. In addition, as a member of the Military Spouse Employment Partnership, Enterprise employs more than 1,300 military spouses.

Enterprise also has been honored for its ongoing support of the nation’s military, including recognition as a Military Friendly Employer and Military Spouse Friendly Employer from the publisher of G.I. Jobs, for its recruitment and retention efforts.

Fisher House Foundation

Since 2013, the Enterprise Rent-A-Car Foundation — the philanthropic arm of Enterprise Rent-A-Car — has committed over $6 million to the Fisher House Foundation. The nonprofit organization provides no-cost lodging to the families of veterans receiving treatment at military medical centers.

Ad Loading...

Each year, as part of a $1 million annual pledge to Fisher House through 2020, $750,000 is designated for the Heroes’ Legacy Scholarship program. This effort supports dependent unmarried children, under age 23, of not only those who have fallen in battle, but also those who have died or become disabled through their active military service since Sept. 11, 2001. The remaining $250,000 will go to build homes on the grounds of major military and Veterans Affairs medical centers.

Enterprise Car Sales Promotion

For the fourth consecutive year, Enterprise Car Sales, a service of Enterprise Rent-A-Car, is offering active U.S. military members, veterans and dependents a prepaid maintenance package with their purchase of a used vehicle throughout the month of November. The offer — valued at $300 — is valid in all states except California and Oregon and is redeemable at any Firestone Complete Auto Care, Tires Plus, and Hibdon Tires Plus location.

More Rental Operations

Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Ad Loading...
Globe image with Text: GBTA Business Travel Forecast

Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027

Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.

Read More →
Car rental sign with financial graph in background
Rental Operationsby Chris BrownAugust 2, 2026

Avis Cuts Fleet as Summer Demand Trails Expectations

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Read More →
car rental booking engine on computer screen with text: Bookings aren't the whole story
Rental OperationsAugust 1, 2026

Why Bookings Are Only the Start of the Rental Day

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Read More →
Ad Loading...
Rental Operationsby Chris BrownJuly 31, 2026

This Is the Oldest Car Rental Advertisement You’ll Ever See

This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.

Read More →
A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
U-Save Mauritius team

U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius

The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.

Read More →
Ad Loading...
Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
Ad Loading...