Enterprise Holdings is expanding into Egypt through a partnership with Premier Group, one of the country's largest providers of integrated services and logistics, which has led to the creation of new subsidiary, Premier Auto Rentals.
The agreement marks the next step in Enterprise's international expansion to ensure that customers can access the Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car brands anywhere in the world.
The newly created vehicle rental business will open a network of branches at major airport and community locations in Egypt throughout 2019. It will offer short- and long-term hire in addition to chauffeured rentals for domestic and international tourists, as well as business customers. The company also intends to sub-franchise across the country to accelerate its expansion.
The timing of the launch is intended to take advantage of economic growth in the region and a growing interest in car haring, leasing, and rental as an effective mobility solution. As part of the partnership, Premier Auto Rentals will have full access to Enterprise's technology and booking platforms that provide a seamless digital experience for both business and leisure customers.
Premier Group was founded in 1990 and has more than 15,000 employees. It is a highly diversified business and is recognized as a leader across many sectors including human resources, real estate, security, and logistics. Through carefully selected partnerships with world renowned brands, such as FedEx Express, TNT Express, FedEx Trade Networks, and Adecco, Premier Group has developed significant interests in a number of business sectors including logistics, express transportation, air and ocean freight, supply chain, and distribution.
Its subsidiary, Egypt Express, is one of the largest FedEx Express Global service participants in the region.