Auto Rental News
MenuMENU
SearchSEARCH

Enterprise Expands Arbor Day Foundation Partnership

The program, called the Enterprise Urban Tree Initiative, kicked off in fall 2018 and will continue throughout spring 2020.

February 25, 2019
Enterprise Expands Arbor Day Foundation Partnership

The Enterprise Urban Tree Initiative invests in cities that have been devastated by hurricanes, tornadoes, wildfires, floods, hailstorms, and other natural disasters.

Photo via Depositphotos

4 min to read


The Enterprise Rent-A-Car Foundation — the philanthropic arm of Enterprise Rent-A-Car — is pledging $2 million to fund 40 community tree-planting events in neighborhoods across the United States.

The program, called the Enterprise Urban Tree Initiative, kicked off in fall 2018 and will continue throughout spring 2020. This initiative is in addition to the 50 Million Tree Pledge, Enterprise’s ongoing partnership with the Arbor Day Foundation.

Ad Loading...

The Enterprise Urban Tree Initiative invests in cities that have been devastated by hurricanes, tornadoes, wildfires, floods, hailstorms, and other natural disasters. Each project is selected to prioritize immediate reforestation needs and to help restore damaged ecosystems.

The strength and reach of the Enterprise neighborhood network uniquely position Enterprise to meet the demands of government agencies, insurance companies, and collision repair centers when disaster recovery is the top priority. The company is always prepared to respond and move vehicles into affected areas as quickly and seamlessly as possible. Each regional Enterprise Holdings subsidiary has an Emergency Action Plan to ensure each branch office makes the right number and types of vehicles available during disaster recovery.

In 2018, more than 3,000 trees were planted or distributed at eight community tree-planting events staffed by local Enterprise employees, including the distribution of more than 1,000 trees at Kendall Soccer Park in Miami.

Miami-Dade County’s tree canopy took a tremendous hit in 2017, losing 30%of its trees to Hurricane Irma. Enterprise employees worked with Million Trees Miami to help restore and grow a more wind-resistant tree inventory at the park. Last year, Enterprise employees also partnered with Trees for Houston to plant more than 50 trees at Pin Oak Middle School. The school lost much of its tree canopy to multiple natural disasters, including Hurricane Harvey.

Other events took place in Atlanta, Cleveland, Delray Beach, Fla., Detroit, Jacksonville, Fla., and Philadelphia.

Ad Loading...

This spring, Enterprise will fund 12 additional tree-planting events in Baton Rouge, La., Charlotte, N.C., Chicago, Denver, Easton, Pa., Louisville, Ky., Minneapolis, Oahu, Hawaii, Portland, Ore., St. Louis, Salt Lake City, and the U.K.

50 Million Tree Pledge: 2018 Highlights

Since 2006, the Enterprise Rent-A-Car Foundation has funded the planting of 1 million trees every year as part of the Enterprise 50 Million Tree Pledge, a unique public-private partnership with the Arbor Day Foundation that will continue through 2056. Established in honor of the company’s 50th anniversary, the program has led to the planting of more than 13 million trees around the world.

The 1 million trees planted in 2018 represent 15 projects throughout Canada, France, Germany, Spain, Ireland, and the U.K. —as well as in diverse forests in eight U.S. states: California, Colorado, Florida, Michigan, Minnesota, Montana, North Carolina, and Oregon.

Notable 2018 projects included:

  • Planting 250,000 native tree species in Florida’s Washington and Bay Counties to preserve drinking water sources;

  • Replanting 229 acres of forest land burned by the 2012 Ash Creek Fire at Custer Gallatin National Forest in Montana;

  • Reestablishing a critical habitat for area wildlife, including the northern spotted owl and endangered Coho salmon, by planting 30,000 trees in the Klamath National Forest in California; 

  • Restoring 59 acres of forest lands in Southwestern France that were significantly impacted by storm damage; and,

  • Enriching the Irish landscape by planting 50,000 trees at 13 different sites to provide sustainable and valuable environmental benefits for current and future generations.

Ad Loading...

50 Million Tree Pledge: 2019 Plantings in Progress

Enterprise and Arbor Day have planned 16 vital 2019 tree-planting projects totaling 1 million trees:

  • 200,000 trees in the Econfina Creek Wildlife Management Area, Fla.

  • 155,000 trees in the Michigan State Lands

  • 130,000 trees in Sierra National Forest, Calif.

  • 103,000 trees in The Nature Conservancy Wildlife Management Areas, Ga.

  • 100,000 trees in Chippewa National Forest, Minn.

  • 75,000 trees in Custer Gallatin National Forest, Mont.

  • 50,000 trees in the U.K. 

  • 45,000 trees in Willamette River Basin, Ore.

  • 35,000 trees in Ireland

  • 30,000 trees in Landes Forest, France

  • 25,000 trees in Pike National Forest, Col.

  • 25,000 trees in Swan Lake First Nation Indian Reserve, Canada (Manitoba)

  • 13,000 trees in Markkleeberger, Germany

  • 5,000 trees in Fort McMurray, Canada (Alberta)

  • 5,000 trees in Kahikinui Region, Hawaii

  • 4,000 trees in Spain

Through the Arbor Day Foundation, the Enterprise 50 Million Tree Pledge works with a variety of partners in North America, including the U.S. Forest Service, the U.S. National Park Service, and the National Association of State Foresters, as well as Tree Canada and Forest Recovery Canada. In Europe, partners include the U.K.’s Woodland Trust, France’s Reforest’Action, and the German Forest Protection Association (Schutzgemeinschaft Deutscher Wald).

The 50 Million Tree Pledge is one of several global philanthropic initiativessupported by the Enterprise Rent-A-Car Foundation to make a difference in local communities. Among these initiatives, totaling more than $180 million, is the Routes & Roots: Enterprise Health Rivers Project, a partnership with The Nature Conservancy to address watershed conservation challenges, and Fill Your Tank, one of the largest donations aimed at fighting hunger.

More Rental Operations

Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
ACRA Chairman Sharky Laguana on stage at the ICRS event in Grapevine, Texas.
Legal & Legislativeby Martin RomjueJune 24, 2026

ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future

The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.

Read More →
Ad Loading...
Light blue horizontal bar graphs on a chart showing World Cup-related rental car booking trends.
Rental OperationsJune 23, 2026

World Cup Travel Data Shows Longer Car Rentals and More One-Ways

A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.

Read More →
Side view of ICRS speaker Sanchit Garg at podium in front of a floor lit red curtain
Rental Operationsby Martin RomjueJune 22, 2026

A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.

Read More →
Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Ad Loading...
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Ad Loading...
Franchisee standing with yellow U-Save branded sign in front of the rental car outlet.

Green Motion And U-Save Open Rental Operations In Guatemala

The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.

Read More →
Ad Loading...