Hertz has extended its sponsorship of 12-time NASCAR Cup Series champions Hendrick Motorsports and the No. 24 Chevrolet Camaro ZL1 team of driver William Byron.
As part of the new two-year agreement that runs through 2021, Hertz will continue as a primary sponsor of Byron’s No. 24 team in four points-paying Cup Series races annually and as a full-season associate-level partner. In 2020, the company’s primary events will be Auto Club Speedway and ISM Raceway in March along with the October playoff races at Talladega Superspeedway and Kansas Speedway.
Hertz began its sponsorship of Hendrick Motorsports and the No. 24 team in May 2018, which has included collaborating to introduce an exclusive line of Hertz-Hendrick Motorsports custom Camaro rental cars that pay tribute to Byron’s No. 24 car.