At this year’s Digital Champions Awards in Cologne, an initiative of WirtschaftsWoche and Deutsche Telekom, Alexander and Konstantin Sixt were awarded the special prize “Digitisers.” 

The top-class jury honored the two brothers for the most outstanding digitalisation story in 2019.

Nico Gabriel, Sixt’s divisional director of digital X, accepted the award from former boxing world champion Dr. Wladimir Klitschko. The special prize “Digitisers” honors visionaries of digitalisation. First-class lighthouse projects related to the transformation of German SMEs are recognized.

These awards is that the winners are chosen solely by the jury. No applications are accepted.

The prize has been awarded to strong German entrepreneurs who have rendered outstanding services to the digital development of the German economy since 2016.

“Alexander and Konstantin Sixt burn for further digital development,” the jury said in explaining its decision. “By creating new digital business models, they are steering the future of the family-owned company. Whereas Europcar and Hertz were once its competitors, now more and more companies such as Uber and Google are becoming relevant in the competitive set."