Related: Regine Sixt Honored as 'Seven Stars Woman of the Year 2019'
Alexander, Konstantin Sixt Receive Digital Awards
The prize has been awarded to strong German entrepreneurs who have rendered outstanding services to the digital development of the German economy since 2016.
November 4, 2019
1 min to read
At this year’s Digital Champions Awards in Cologne, an initiative of WirtschaftsWoche and Deutsche Telekom, Alexander and Konstantin Sixt were awarded the special prize “Digitisers.”
The top-class jury honored the two brothers for the most outstanding digitalisation story in 2019.
Nico Gabriel, Sixt’s divisional director of digital X, accepted the award from former boxing world champion Dr. Wladimir Klitschko. The special prize “Digitisers” honors visionaries of digitalisation. First-class lighthouse projects related to the transformation of German SMEs are recognized.
These awards is that the winners are chosen solely by the jury. No applications are accepted.
The prize has been awarded to strong German entrepreneurs who have rendered outstanding services to the digital development of the German economy since 2016.
“Alexander and Konstantin Sixt burn for further digital development,” the jury said in explaining its decision. “By creating new digital business models, they are steering the future of the family-owned company. Whereas Europcar and Hertz were once its competitors, now more and more companies such as Uber and Google are becoming relevant in the competitive set."
More Rental Operations
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →