Related: Enterprise Reduces Rental Age for Military, Government Employees
Enterprise Updates Operations Amidst COVID-19
Enterprise Holdings provides updates regarding daily operations, airport service, rental procedures, collision center processes, car sales, and cleaning measures as a result of the coronavirus pandemic.

Enterprise is limiting physical locations by consolidating operations to centralized branches.
Photo via Depositphotos.
Enterprise provided an update on its operations during the COVID-19 pandemic. An essential service provider, Enterprise is providing mobility options and helping move critical goods for frontline responders.
Enterprise is limiting physical locations by consolidating operations to centralized branches. The rental agency has modified its services to include curbside pickup. Some locations are also offering delivery.
Other services include:
Extended no-fee cancellation policy to include customers with pre-paid rentals booked directly through Enterprise.
Travel assistance to students in the U.S. and Canada and U.S. military and government employees, as well as special rates on one-way rentals.
Airport car rental branches located in all major cities across the U.S. are serve customers.
Rental procedures:
Customers are asked to self-certify prior to renting a vehicle to confirm they are not under quarantine, currently diagnosed, or showing symptoms of coronavirus or living in close contact with someone who has tested positive for the virus.
ARMS Application:
ARMS application reflects real time situational awareness as to what branches are open along with branch hours of each open location. This ensures that each customer’s reservation is being sent to an Enterprise location that is able to assist.
Body shops and collision partners:
Entegral has compiled a list of collision industry resources available to body shops on the Entegral platform. In addition, Entegral has enabled industry partners to specify their various service offerings during the COVID-19 crisis. For more information, call (888) 850-2767.
Body shop partners are being directed to their local Enterprise contact to coordinate service needs and requests.
Car sales:
Customers who purchase a used vehicle from Enterprise Car Sales are eligible for the Extended Family Benefit to receive a special offer on a used vehicle purchase. This offer is valid through April 30 at Enterprise Car Sales dealerships open for business in the United States.
Vehicle cleanliness and disinfecting is even more critical during these times. Enterprise has modified its cleaning procedures using recommendations from health authorities. The agency also has measures in place to immediately isolate and quarantine any vehicle if needed.
Employees working in branch locations are following the recommendations of the various health authorities to help protect and reduce risk, including limiting the number of employees in a location and following social distancing guidelines.
In addition to branch employees, Enterprise also has remote customer service staff working to answer customer questions and help arrange or change reservations.
More Rental Operations

The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
