Enterprise Holdings has launched its Complete Clean Pledge program across the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands, as well as its comprehensive portfolio of transportation services.

The Pledge includes the company’s car rental operations, as well as its truck rental, vanpooling, corporate fleet management, retail car sales, carsharing and vehicle-subscription services. It’s one step in enhancements the company is implementing across the organization to ensure its customers feel safe travel again.

Complete Clean Pledge

As part of the Complete Clean Pledge, Enterprise Holdings expanded and is relaunching its cleaning protocols. Employees are being trained to implement the new and more comprehensive cleaning mandates for their protection, and for the safety and service of customers. These mandates include enhanced cleaning guidance for vehicles, shuttles and branch locations, as well as social distancing practices.

In addition to new signage throughout rental locations and lots indicating updated rental processes, customers will soon begin seeing Complete Clean Pledge notifications within their rented vehicles confirming they have been thoroughly cleaned. This includes washing, vacuuming, general wipe down, and sanitizing with a disinfectant that meets leading health authority requirements, with particular attention to more than 20 high-touch points.

The cleaning guidance set forth in the Complete Clean Pledge is also aligned with the U.S. Travel Association’s (USTA) “Travel in the New Normal” guidance introduced last week. The company worked collaboratively on the guidance in partnership with other travel and tourism companies and organizations. Letters signed by industry travel associations, including the American Car Rental Association, have been sent to the White House and U.S. state governors endorsing the USTA guidance.

Innovative Rental Process Enhancements

In response to the COVID-19 health crisis, Enterprise modified its services to protect customers and employees while remaining open to meet critical transportation and personal mobility needs as an essential service provider. These offerings include curbside rental transactions, as well as delivery at some locations, to help best serve customers while minimizing foot traffic in locations.

Enterprise Holdings’ brands will accelerate efforts to offer new rental experiences including introducing new options such as: advanced check-in at Enterprise’s neighborhood locations, “show your pass and go,” and enhanced curbside and delivery options. Beyond that, the company will continue to roll out updated processes and safety procedures for its rental operations, as well as its other lines of business.