Related: Auto Rental News Releases Coronavirus Survey Results
Pandemic Survey: Most Operators Report Revenue Drop of 75%-100%
In the second Auto Rental News survey of independent and franchised operators in the U.S., 55% of respondents said revenue has decreased 75% to 100% since late February, while 56% reported a drop of volume of 75% to 100%.

The survey results were tabulated on May 19.
Image via Flickr/Craig Taylor.
Auto Rental News has completed its second survey of independent and franchised operators in the U.S. to understand the effects of the coronavirus pandemic on the U.S. car rental industry.
The survey was sent out by email to a sample of Auto Rental News’ qualified circulation list of car rental operators. It was sent on May 6 and results were tabulated on May 19. The first survey was completed on April 6.
The results of this survey are based on 106 responses and exclude corporate operators (Enterprise Holdings, Hertz, Avis Budget Group, Sixt, Europcar). Of respondents’ operations, the mean number of full-time employees is 31 and the part-time mean number of employees is six.
Highlights of the data include:
While 81% of respondents said they’ve reduced staff hours because of the pandemic, 65% of those respondents said they’ve reduced staff by 51% to 100%.
59% said they’ve furloughed staff. Of that group, 58% have furloughed staff by 51% to 100% and 8% furloughed staff by 100%.
Regarding revenue, 55% said revenue has decreased 75% to 100% since late February, with 7% reporting a 100% revenue decrease, indicating suspension of operations. 73%
In terms of volume, 56% of respondents reported a drop of volume of 75% to 100% over normal seasonal patterns, with 8% reporting a 100% volume decrease, indicating suspension of operations.
Regarding rates, 27% reported rates have dropped 51% to 100% during the pandemic, and 28% reported a drop of 25% to 49%. Interestingly, 44% of respondents reported a drop of only 1% to 24%, with 20% reporting no rate decline.
Only 3% reported that they had been forced to close their businesses due to stay-at-home orders.
These findings correlate roughly with the percentages in the first survey, with the notable exception that volume appears to be improving: In the first survey, 68% reported a drop of volume of 75% to 100% with 14% reporting a 100% drop.
The survey also contains responses on fleet size and disposal, types of customers served, and steps taken to protect employees and customers.
More Rental Operations

Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
