Enterprise Holdings Reaches Global Market in China
The new agreement with eHi Auto Services extends services to customers from both companies.
Enterprise Holdings signed a global affiliation agreement with China-based eHi Auto Services for a 15% stake, marking the car rental company’s entry into China. The investment will provide Enterprise representation on eHi’s board of directors.
The agreement will also give Enterprise Holdings’ customers access to eHi’s services when their business or leisure travel needs takes them to China — including the biggest cities Beijing, Shanghai, Guangzhou and Shenzhen.
Additionally, Enterprise Holdings’ portfolio of brands, including at the Los Angeles, San Francisco and Vancouver international airports initially, will be available for eHi customers.
“At eHi, we continue focusing on meeting customer needs by delivering convenience and reliable service,” said eHi CEO Ray Zhang. “We are excited that Enterprise Holdings has chosen to invest in our future growth, and this investment partnership is a further endorsement of our credibility as a leading car rental operator in China.”
eHi operated a fleet of more than 7,600 vehicles and served both individual and corporate customers from 383 locations in 48 cities across China at the end of 2011.
Currently, Enterprise Holdings operates National Car Rental, Alamo Rent A Car throughout North America and its flagship brand, Enterprise Rent-A-Car, expands to the UK, Germany and Ireland
“We are excited to invest and partner with a market leader in China like eHi,” said Enterprise Holdings Vice President and Chief Strategy Officer Greg Stubblefield. “Under this agreement, not only are our customers assured of a high level of service when traveling in China, but eHi’s customers also will be introduced to our award-winning and friendly service globally.”
More Rental Operations

The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →
