Top Rent A Car Marks 20 Years of Service in Bulgaria's Car Rental Industry
The national service has expanded its fleet and location as it emerges as a key driver of tourism and travel in the Southeast European country that borders the Black Sea.
by Teodora Stefanova, Top Rent A Car
July 27, 2023
Top Rent A Car has expanded its network of offices to provide more access for customers. With a total of 17 locations, the company has established a strong presence in all Bulgarian airports, major cities, and popular summer resorts.
Photo: Top Rent A Car
4 min to read
Top Rent A Car, a company that has provided rental car services in Bulgaria for two decades, celebrates its 20th anniversary by going deeper into the numerous innovations and progress it has experienced.
Top Rent A Car is the leading national car rental company in Bulgaria, with a 44.5% market share, as recognized by an independent analysis from Euromonitor International in 2021.
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The company boasts the largest car fleet in the country, consisting of more than 2,000 new vehicles. With 17 strategically located offices, including airports, major cities, and resorts, Top Rent A Car ensures convenient locations for its customers.
Throughout the years, Top Rent A Car has built a strong reputation and continues to strive for excellence by focusing on high quality and standards to its valued customers.
Bulgaria at a Continental Crossroads
From online travel and tourism resources: The Republic of Bulgaria is located on the Balkan Peninsula. Surrounding Bulgaria is Serbia and Macedonia to the west, Romania to the north, Turkey and Greece to the south, as well as the Black Sea on its eastern border. It is a cultural melting pot with Greek, Slavic, Ottoman, and Persian influences.
The capital of Bulgaria is Sofia, which is home to about one-fifth of the total population of 6.88 million. The second-largest city is Plovdiv, located in central Bulgaria and has a population of about 350,000 people. Other major cities include Varna on the Black Sea coast, Burgas on the Bulgarian.
Expanding and Diversifying the Rental Fleet
Top Rent A Car regularly turns over its fleet, which means they replace their vehicles with newer models regularly. This practice helps the company provide its customers with the highest level of service possible and achieve great consistency.
Every vehicle in the company's fleet is equipped to a high standard, meeting the stringent European regulations for harmful emissions and providing exceptional safety and comfort.
In addition to the wide range of standard vehicles available, including hatchbacks, sedans, station wagons, passenger vans, and SUVs, Top Rent A Car also offers electric cars, hybrids, and light trucks. This diverse selection ensures that customers have access to vehicles that align with their specific needs and preferences while promoting eco-friendly transportation options.
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For the summer season, Top Rent A Car has expanded its fleet to meet the growing demand and the specific needs of its customers. The company recently added three new models from the Volkswagen brand: the T-Roc Cabrio, Arteon, Arteon Shooting Brake, and Tiguan.
With the aim of being more modern and environmentally conscious, the company is seeking to expand its electric car fleet. As a result, Top Rent A Car customers now have the opportunity to rent the Opel Mokka electric car. The company has decided to expand its luxury car collection, with the Mercedes C220 in its fleet.
By continuously updating and expanding its fleet with the latest models, Top Rent A Car provides customers with the most relevant options available in terms of safety, technology, and comfort. Whether customers require a practical and efficient vehicle or desire a luxurious and eco-friendly experience, Top Rent A Car makes sure it has the right selection of vehicles.
For the summer season, Top Rent A Car has expanded its fleet to meet the growing demand and the specific needs of its customers.
Top Rent A Car has expanded its network of offices to provide more access for customers. With a total of 17 locations, the company has established a strong presence in all Bulgarian airports, major cities, and popular summer resorts. It is also the only company that has offices at all airports in Bulgaria.
Among new offices Top Rent A Car has recently opened, one example is the new one at Plovdiv Airport, providing hassle-free car rental services to passengers arriving or departing from this key transport hub. In addition, the company opened a new office at the entrance to Varna Airport, offering convenient rental car access for departing and arriving passengers.
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Top Rent A Car is also expanding its activities outside Bulgaria, with plans to soon open an office in neighboring Romania, thereby serving a complementary market. By positioning its offices in locations close to many travelers, Top Rent A Car enables them to explore Bulgaria with the flexibility that rental cars provide.
Contributing to Bulgaria's Tourism Industry
Top Rent A Car's consistent growth contributes to Bulgaria's tourism industry. With the availability of reliable rental vehicles, domestic and international visitors can explore the country's rich cultural heritage, picturesque landscapes, and vibrant cities.
Top Rent A Car is the only company in Bulgaria that has a fully digital affiliate partner program. The B2B system is oriented to tourism and aims to help all businesses in the industry.
By supporting tourism in multiple ways, the company plays a crucial role in promoting Bulgaria as an attractive destination, further boosting the country's economy and reputation in the global travel market.
Teodora Stefanova works in sales and marketing at Top Rent A Car
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