Vinty Finds Niche Audience with Classic Car Focus
Providing an online marketplace for classic car rental companies, Vinty hopes to expand its platform to include a peer-to-peer model for private owners who want to rent their vintage vehicles.

Pierre Lapointe, CEO and co-founder of Vinty, poses with a Ford Mustang convertible. Photo courtesy of Vinty

Pierre Lapointe, CEO and co-founder of Vinty, poses with a Ford Mustang convertible. Photo courtesy of Vinty
Have you thought about renting classic cars for weddings, road trips, or professional photo shoots, but were looking for the right forum to find renters?
From a 1965 Ford Mustang convertible, a 1950 Rolls-Royce Bentley, or a 1970 Chevrolet Impala, Vinty provides hundreds of choices through its online rental marketplace. The vehicle selection isn’t limited to only classic cars; users can also choose from muscle cars, classic camping vans, and classic trucks.
“We act like an Expedia for classic rental car companies,” says Pierre Lapointe, CEO and co-founder of Vinty. “The rental company gives us a commission for renting out their classic vehicles. We are able to get the companies more reservations on their classic cars and get them more exposure.”
The rental process begins when a renter creates an account on Vinty’s website.
After browsing Vinty’s inventory and finding the right car, a user will submit his or her rental request.
“We act as the go-between for the online users and the rental car companies,” says Lapointe. “People find the vehicles through our website, but the rental contract, insurance, and vehicle maintenance are provided by the specific car rental company.”
As part of the verification process, Vinty asks for a driver’s license to confirm several factors, including identity, insurance coverage, criminal record, and driving record. Rental companies can do the verification process themselves or Vinty can do it for them, says Lapointe.
The rental company organizes the pickup time and location with the renter. At the pickup location, the renter will fill out the required paperwork. According to Lapointe, some of the rental companies prefer if the customer goes to the rental facility to get the car while other times the car will be delivered to the customer.
On average, the typical rental lasts from one to three days, says Lapointe. Some of the most popular models include the Ford Mustang convertible and classic wedding cars such as Rolls-Royce Bentley. Vinty also gets requests for premium corporate events, such as vintage car tours for customers or press events.
Launched in August 2016 in Southern California, Vinty now has listings for several U.S. cities, including Atlanta, Boston, Detroit, Maui, Las Vegas, Minneapolis, New York, Rhode Island, and San Francisco Bay area.
Challenges to Expand
Vinty wants to continue to increase its vehicle listings by serving the peer-to-peer market. Similar to Turo, Vinty looks to provide a peer-to-peer carsharing platform for private classic car owners to rent their personal vehicles.
“There are a lot of people with classic cars who want to rent them out for some extra money,” says Lapointe. “We find them at events like classic car shows and swap meets. We have a booth at the Pomona Swap Meet in Southern California, and 80% of the people who visited our booth wanted to rent out their classic vehicles.”
Expanding to individual car owners brings a new set of challenges. According to Lapointe, the biggest challenge has been looking for coverage options to offer renters. Additionally, Vinty faces the challenge that some personal insurance policies won’t cover the rental of a specialized car like a classic.
Currently, Vinty doesn’t need to provide extra insurance for its rental company partners since they already have their own insurance. But if Vinty wants to reach out to individual owners, it needs to find an insurance company that will provide coverage in the peer-to-peer marketplace.
“We are looking at different insurance companies and are ready to take on the peer-to-peer market and help people have more access to classic cars,” says Lapointe. “We want to help keep these cars maintained instead of rusting out in a garage.”
More Rental Operations

Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →Aug. 25 Webinar: Build Custom Fleet Tools With AI and Vibe Coding
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
