Read It Now: 2023 Auto Rental News Fact Book
2023 Auto Rental News Fact Book Now Online
Now available online, the 2023 Fact Book takes on the biggest trends in the industry, breaking down what the data means and sharing insights into the market, remarketing and sales, rates, EVs, travel, and more.

Chock full of statistics and data, take a look at what drove car rental last year and what is yet to come.
Photo: Bobit/Canva
Auto Rental News is proud to announce that its 2023 Fact Book is now ready to read online!
The 35th edition of this annual publication provides valuable insights, data, and analysis for all facets of the auto rental industry. Find the latest updates on revenue, locations, and cars in service by rental operator; travel and spending forecasts; rate and wholesale data; J.D. Power's satisfaction ratings; commentary from the editors; a note from ACRA; a year-in-review roundup from the web; and a comprehensive analysis on where the industry is going in the next year and beyond.
What's Inside?
More Rental Operations

What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
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NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
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Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
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The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
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The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
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ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
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Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
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Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
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U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
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When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
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