Read It Now: 2023 Auto Rental News Fact Book
2023 Auto Rental News Fact Book Now Online
Now available online, the 2023 Fact Book takes on the biggest trends in the industry, breaking down what the data means and sharing insights into the market, remarketing and sales, rates, EVs, travel, and more.

Chock full of statistics and data, take a look at what drove car rental last year and what is yet to come.
Photo: Bobit/Canva
Auto Rental News is proud to announce that its 2023 Fact Book is now ready to read online!
The 35th edition of this annual publication provides valuable insights, data, and analysis for all facets of the auto rental industry. Find the latest updates on revenue, locations, and cars in service by rental operator; travel and spending forecasts; rate and wholesale data; J.D. Power's satisfaction ratings; commentary from the editors; a note from ACRA; a year-in-review roundup from the web; and a comprehensive analysis on where the industry is going in the next year and beyond.
What's Inside?
More Rental Operations

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
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Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
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ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
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World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
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A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
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Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
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DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
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Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
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Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
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