Read It Now: 2023 Auto Rental News Fact Book
2023 Auto Rental News Fact Book Now Online
Now available online, the 2023 Fact Book takes on the biggest trends in the industry, breaking down what the data means and sharing insights into the market, remarketing and sales, rates, EVs, travel, and more.
December 21, 2022
Chock full of statistics and data, take a look at what drove car rental last year and what is yet to come.
Photo: Bobit/Canva
1 min to read
Auto Rental News is proud to announce that its 2023 Fact Book is now ready to read online!
The 35th edition of this annual publication provides valuable insights, data, and analysis for all facets of the auto rental industry. Find the latest updates on revenue, locations, and cars in service by rental operator; travel and spending forecasts; rate and wholesale data; J.D. Power's satisfaction ratings; commentary from the editors; a note from ACRA; a year-in-review roundup from the web; and a comprehensive analysis on where the industry is going in the next year and beyond.
What's Inside?
More Rental Operations
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
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Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
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Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
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U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
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When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
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European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
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Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
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Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
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U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
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Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
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