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AAA: Despite Fewer Vacationers, Labor Day Weekend Will Be 3rd Busiest This Decade

Despite fewer travelers, AAA says the lure of a deal and a last long summer weekend will outweigh economic concerns for many.

by Staff
August 26, 2009
5 min to read


AAA projected the number of Americans traveling on vacation this Labor Day weekend will be heavily impacted by when Labor Day falls on the calendar. Approximately 39.1 million travelers are expected to take a trip of 50 miles or more away from home, a decrease of 13.3 percent from 2008 when Labor Day travel was the highest this decade. Labor Day fell on Sept. 1 last year, allowing for a long weekend trip before a new school year started in many regions of the country. This year, however, Labor Day is Sept. 7, when the school year has already started for many children.

Last year, 45.1 million Americans traveled during the Labor Day holiday weekend period; the most this decade. Despite this year's sizeable projected decline of 6 million travelers, AAA said it expects more Americans to travel this holiday than were projected to travel over this year's Fourth of July holiday weekend. AAA projected 37.1 million Americans would travel during the Independence Day holiday; typically the busiest automobile travel holiday of the year. This will also be the third strongest weekend for Labor Day travel this decade. The second busiest year was 2003 when 41.6 million Americans took a Labor Day weekend trip.

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AAA's projections are based on research conducted by IHS Global Insight. The Boston-based economic research and consulting firm teamed with AAA earlier this year as part of an agreement to jointly analyze travel trends during the major holidays. AAA has been reporting on holiday travel trends for more than two decades. For purposes of this forecast the Labor Day holiday travel period is defined as trips that include travel of 50 miles or more from home in one direction during the period from Thursday, Sept. 3 to Monday, Sept. 7. The complete AAA/IHS Global Insight 2009 Labor Day holiday forecast can be found at AAA.com/news.

Last Labor Day weekend the nationwide average price of self-serve, regular gasoline dropped to $3.68 per gallon after peaking at an all-time record of $4.11 per gallon on July 17, AAA said. This combined with the earliness of the holiday and the emergence of end of summer discounts on travel, caused large numbers of travelers to make a last minute decision to take a holiday trip. This year, AAA expects the nationwide average price of self-serve, regular gasoline to be approximately one dollar per gallon less expensive than it was one year ago; or about $2.60 per gallon. Continued discounts and deals offered by travel providers will also make Labor Day vacations attractive, AAA said. "AAA expects this Labor Day holiday weekend to be the third busiest of the decade, even though the number of travelers will be down from one year ago," said AAA President & CEO, Robert L. Darbelnet. "However, with Labor day falling a week later this year when many children will have returned to school, the decline may have more to do with the calendar than with the economy. Our forecast shows Labor Day travel will be up over this summer's 4th of July holiday, and that's a positive sign."

Greater share of weekend travelers select auto travel
Four percent of Holiday vacationers are expected to travel by airline for Labor Day trips, while those traveling by automobile will increase to 84 percent, AAA said. Automobile vacations will be taken by 32.9 million travelers and air trips by only 1.5 million travelers. This will be the lowest number of trips by air this decade for the Labor Day holiday weekend. Those traveling by other modes - which can include trains, cruises, buses, RVs, personal watercraft, motorcycles, or trips that use multiple modes of travel - are expected to account for 4.8 million or 12 percent of Labor Day holiday travelers.

Average spending will be $968 and average distance traveled will be 645 miles
Labor Day travelers expect to spend approximately $968 per household this upcoming holiday weekend. Transportation and accommodations will account for 47 percent of trip spending, while food and beverage will absorb another 22 percent of the holiday budget. Shopping, entertainment and recreation will account for 27 percent of spending on average. "Other" spending is four percent. Labor Day travelers will journey an average of 645 miles roundtrip this upcoming holiday weekend. More than one third (37 percent) of travelers will stay relatively close to home, with expected round trips of 250 miles or less. Slightly more than one third (34 percent) of weekend travelers will log between 251 and 700 miles. And 28 percent will travel over 700 miles round trip. Airfare and lodging costs will be lower
According to AAA's Leisure Travel Index - a monitor of pricing in 20 popular cities across the U.S. for hotel and car rentals, as well as 40 pairs of cities for air travel pricing - the lowest average published airfares over the Labor Day holiday weekend are expected to decrease 17 percent from last year as air passengers will pay, for example, as little as $88 for a round-trip ticket from Detroit to Orlando. From February 2009 through August 2009, the lowest fares have been less than the same timeframe in 2008. Car rental rates are up seven percent with consumers paying an average of $43 per day compared to $40 a year ago. Rates for AAA Three Diamond and Two Diamond lodgings are expected to be 12 percent less than last year with travelers spending an average of $137 per night for Three Diamond properties. Travelers planning to stay at AAA Two Diamond lodgings will pay an average of $101 per night.

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