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ACE Rent-A-Car and ACO North America Inc. Settle Trademark Dispute

In July 2010, Miami-based ACO Rent a Car had sued ACE Rent a Car ‘for a declaratory finding’ that the two company logos and trademarks ‘were not likely to cause consumer confusion’ in the U.S.

by Staff
November 18, 2011
1 min to read


In an announcement last month, a judge from the U.S. District Court of the Southern District of Florida  reviewed the settlement agreement between plaintiff ACO North America Inc. and defendant ACE Rent a Car and concluded that “there does not appear to be any known evidence of actual confusion” between the two company logos.

The judge said, “Pursuant to the settlement agreement and based upon discovery in this case, there is no dispute as to the validity of either the ACE Marks or the ACO Marks, as defined by, and depicted in, the settlement agreement.”

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The judge dismissed the case, in which each party is to pay its own attorney fees and other suit costs.

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