ACRA Announces New Board Members
Trey Breckenridge of U-Save Car & Truck Rental, and Jennifer Gelder of A Betterway Rent-A-Car Group, an Avis and Budget licensee, have joined the board of directors of the American Car Rental Association.

Breckenridge and Gelder take the places of departing board members Brad Kjar and Monty Merrill.
Photo courtesy of ARCA.
The American Car Rental Association (ACRA) announces the appointment of two new members to its board of directors.
Trey Breckenridge is vice president of operations for U-Save Car & Truck Rental. Breckenridge graduated from the Patterson School of Accountancy at the University of Mississippi and currently serves as board member of the Patterson School of Accountancy Alumni Board.
Jennifer Gelder is vice president, marketing for A Betterway Rent-A-Car Group, the largest car rental licensee in the United States, with more than 60 independently owned and operated Budget and Avis locations.
Gelder is the daughter of company president Roger Gelder, who also served as president of ACRA many years ago. Prior to joining Betterway in 2013, Gelder spent 23 years in marketing and business management. She is a graduate of Indiana University.
Breckenridge and Gelder take the places of departing board members Brad Kjar and Monty Merrill.
More Rental Operations

Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
