ACRA Welcomes Several New Car Rental Companies and Associate Members
The American Car Rental Association is currently accepting new members and renewing memberships for 2012, and has already received numerous additions to its membership base.
The American Car Rental Association (ACRA) is currently accepting new members and renewing memberships for 2012. This month, ACRA welcomes the Hertz Corp. as its newest member among the car rental companies.
ACRA was formed to represent the entire car rental industry in legislative forums, public policy concerns, travel issues and tax initiatives. With Hertz’s membership, ACRA has the support of all the major car rental companies.
Sharon Faulkner, executive director of ACRA, said that the organization is pleased Hertz has become a member. “Their inclusion will strengthen our position as being recognized as a strategic industry organization,” she said. “The industry is facing difficult legislative issues that need a unified front carrying a consistent message when meeting with legislators and their staff. This year ACRA will be as strong as the industry needs it to be.”
Hertz is the world’s largest general use car rental brand, operating from approximately 8,500 locations in 150 countries worldwide. Hertz is the No. 1 airport car rental brand in the U.S. and at 94 major airports in Europe, operates both corporate and licensee locations in cities and airports in North America, Europe, Latin America, Asia, Australia and New Zealand with licensee locations in Africa and the Middle East.
Tag OKC Inc., a franchise of Dollar Thrifty that covers the Oklahoma City area, has also recently joined ACRA. Wendell Steward Jr. is president of the company.
Majesty Rent A Car, located in Pompano Beach, Fla. joined in January; it is a new rental car company servicing Florida only.
ACRA has also recently added 5 new associate members:
1. LexisNexis from Alpharetta, Ga. is a global provider of content-enabled workflow solutions. A member of Reed Elsevier, LexisNexis serves customers in more than 100 countries with 15,000 employees worldwide. LexisNexis Risk Solutions is a natural extension of the core competencies and technologies proven in LexisNexis online products over the past 30 years, building on the LexisNexis tradition as a trusted provider and custodian of quality information, and leveraging new technology, unique data and advanced scoring analytics to create total solutions to address client needs.
2. Town and Country Insurance Agency Inc. in Houston is a full-service insurance agency.
3. Vehicle Valuation Service Inc. (VVSI) in Illinois in response to the request of major insurance carriers, automobile dealers and fleet rental companies, VVSI developed the nation’s first automated diminished value product, which today is the recognized source accepted and used in hearings, trials, arbitrations and diminished value needs.
4. Wrap Media Group in Boca Raton, Fla. has opened the rental car industry to the advertising world and currently offers brands the ability to advertise on rental vehicles in partnership with car rental companies.
5. HGS, located in Illinois, is a world leader in customer relations and business process management, with a global footprint across North America, Europe and Asia. Its offers contact center solutions, back office transaction processing services, domain analytics and process consulting solutions.
With each new member and renewed member, ACRA grows stronger and offers members the benefits of a large organization with powerful lobbyists that can make the difference when bills are introduced to the legislature. If your company hasn’t become a member of ACRA yet, consider joining now and becoming a part of the growing and profitable force of the car rental industry.
For information, contact Sharon Faulkner 888-200-2795 or join at www.acraorg.com.
More Rental Operations

Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
