Advantage Completes Acquisition of E-Z Rent-A-Car
Advantage Rent A Car, a portfolio company of funds managed by the Catalyst Capital Group Inc., has completed its purchase of E-Z Rent-A-Car Group Holding, LLC.

Photo courtesy of Advantage Rent A Car.

Photo courtesy of Advantage Rent A Car.
Advantage Rent A Car, a portfolio company of funds managed by the Catalyst Capital Group Inc., has completed its purchase of E-Z Rent-A-Car Group Holding, LLC.
Through a network of 85 locations, the combined company will have its presence in 22 of the top 25 U.S. airports.
"We can now see even more benefits to our 'one company, two brand' approach than originally envisioned,” said Bill Plamondon, president of Advantage Rent A Car. “The combination will allow greater efficiencies and economies of scale in areas such as fleet, maintenance, back office processing and procurement."
The combined company will be led by a management team that includes the founders of E-Z (Mehrdad Memarpouri and Hesam Sahraian), Plamondon and Scott Lieberman from the Advantage team and Gabriel de Alba, managing director and partner of The Catalyst Capital Group Inc., which owns Advantage.
"This combination is exactly what we strive for in an investment," said de Alba. "Delivery of a solution to the regulators, high barriers to entry, valuable underlying assets, proven established brands, a seasoned management team and the economies of scale of a major player that is positioned to grow its market share.”
Founded in 1963, Advantage Rent A Car was acquired by The Catalyst Capital Group Inc., a private equity firm based in Toronto that manages $4.5 billion in various funds, in 2014. Advantage now operates at 44 locations across the United States.
Founded in 1994 with a fleet of just nine cars, E-Z Rent-A-Car has grown to 13 company-owned locations and 28 affiliate locations around the world.
More Rental Operations

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
Government Affairs Executive Wins Leading Rental Car Industry Award
Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.
Read More →
Green Motion Expands Its African Presence with Mozambique Launch
This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.
Read More →
RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech
Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.
Read More →
