Mehrdad Memarpouri, CEO of Advantage Rent A Car and E-Z Rent-A-Car (AEZ), has announced three executive leadership additions and related organizational changes.

“The high-level appointments of Scott Davido, Al Farrell, and Stewart Brown increase our talent base significantly and will be critical to our ongoing success,” said Memarpouri. “They will accelerate the improvements we have made since our two companies merged a year ago and further expand our market share and profitability.”

AEZ has named a new president, Scott Davido, who will be responsible for several initiatives, including operations (all field locations), revenue management, marketing, call centers, risk, the Europcar relationship, and airports.

Davido most recently served as senior managing director at FTI Consulting, where he focused on operational and financial improvements. Serving in such roles as CFO, president, and CEO, he has developed/implemented strategic plans for both public- and privately-held companies.

AEZ has named Al Farrell as the new chief financial officer. He has been the CFO/COO of multiple companies in the areas of manufacturing, business-to-business services, and asset rental. He comes to the company with more than three decades of finance experience, from private equity to investment banking. Most recently, he was a partner at ACM Capital Partners.

Finally, AEZ has selected Stewart Brown as the new vice president of revenue management. Brown joins with more than 30 years of revenue management and pricing strategy experience in rental car. He started his career at Alamo Rent A Car, eventually overseeing all revenue management and fleet for Alamo’s European startup operation. He then worked at Dollar Thrifty as vice president of revenue management.

Bill Plamondon, former President of Advantage Rent A Car, will move to a seat on the company’s strategic board.

“Bill will be advising both Scott and myself to ensure we maintain our competitive advantage in the car rental space,” said Memarpouri.