Related: Advantage Expands Location at Salt Lake City Airport
Advantage, E-Z Rent-A-Car Undergo Rebranding
Advantage Rent A Car (AEZ), operator of the Advantage and E-Z Rent-A-Car brands, will unveil new logos, websites, and revamped rewards programs for both of its brands.

Logo courtesy of Advantage Rent A Car

Logo courtesy of Advantage Rent A Car
Advantage Rent A Car (AEZ) has decided to go in a new direction for its Advantage and E-Z Rent-A-Car brands. Both brands will feature new logos, updated websites, and new awards programs.
AEZ’s new Advantage Awards program offers benefits for corporations, businesses, leisure travelers, and travel agents. Users will get closer to certain awards after each rental, including prepaid gas, the use of a GPS, toll passes, or dedicated service lines at the rental counter.
Advantage is also developing a mobile app that will help streamline transactions; it’s due to launch later in 2017, according to the company.
“We at Advantage are very excited about our new branding,” said Andrea Peters, director of marketing. “It represents the direction and quality offerings that business and leisure travel customers have come to expect from us. Plus, it’s an identity that will carry our company into the future.”
Advantage’s partner brand E-Z Rent-A-Car is also undergoing a rebranding. The company will have a newly designed logo, a more user-friendly website, and revamped rewards program.
More Rental Operations

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
Government Affairs Executive Wins Leading Rental Car Industry Award
Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.
Read More →
Green Motion Expands Its African Presence with Mozambique Launch
This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.
Read More →
RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech
Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.
Read More →
NextPass Expands Toll Payment Service to Highway In Toronto
Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.
Read More →
Zubie, PurCo Integrate Rental Damage Detection With Telematics
The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.
Read More →
U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026
LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.
Read More →
Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services
The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.
Read More →
Why Car Rental Can No Longer Run On Workarounds
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
