Auto Rental News
MenuMENU
SearchSEARCH

Alamo and National Car Rental Brands Expand to Uruguay

Enterprise Holdings opens its first location in Montevideo, Uruguay for its Alamo Rent A Car and National Car Rental brands.

by Staff
May 31, 2013
2 min to read


Enterprise Holdings has announced the opening of the first location in Uruguay for its Alamo Rent A Car and National Car Rental brands. The office in downtown Montevideo is the first to open under a franchise agreement with Olecram SA, a Montevideo-based transportation company. The renovated branch will serve the business and leisure travel needs of National and Alamo customers, respectively, throughout the city.

Additional locations are planned for the Montevideo-Carrasco airport, in the resort destination of Punta Del Este (both at the airport and in the city center) and in the historic city of Colonia.

Ad Loading...

This new location marks Enterprise Holdings' entry into the Uruguayan market and completes the company's footprint in South America's "Southern Cone" region, consisting of Argentina, Chile and Paraguay. In addition, another franchisee, Sao Paulo-based Unidas Rent a Car, has opened Alamo and National locations at major airports in Brazil.

"Customers in Uruguay can now experience the dependability, affordability and convenience of the Alamo and National brands," said Peter A. Smith, vice president of global franchising for Enterprise Holdings. "Our new location in Montevideo is the latest example of how we are working together with our franchise partners to expand options for travelers throughout South America."

Dr. Martin Grande, director of Olecram, said, "We are pleased to bring business and leisure travelers in Montevideo the kind of service they have come to know and trust from National and Alamo. We look forward to serving customers throughout Uruguay in the months and years to come."

More Rental Operations

A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
Ad Loading...
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
Ad Loading...
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
A rental car between two placards showing a symbolic revenue increase from $300 to $1600.

New Consulting Company Ready To Boost Point-of-Sale Revenue

Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.

Read More →
Ad Loading...
Martin Romjue stands at conference stage podium close to a dangling, glistening chandelier.
Rental Operationsby StaffApril 15, 2026

Meet The (Semi-New) ARN Editor

Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.

Read More →
Ad Loading...