Auto Rental News
MenuMENU
SearchSEARCH

Audi Acquires Silvercar

The Audi board today announced it intends to acquire Silvercar Inc., a shared mobility company that offers car rental services, to expand its digital mobility solutions and services.

by Staff
March 30, 2017
Audi Acquires Silvercar

Silvercar's app-based car rental service only offers Audi A4 vehicles. Photo courtesy of Audi

2 min to read


Silvercar's app-based car rental service only offers Audi A4 vehicles. Photo courtesy of Audi

The Audi board today announced it intends to acquire Silvercar Inc., a shared mobility company, to expand its digital mobility solutions and services.

The companies expect approval of the transaction, with the transaction concluding in the first half of 2017.

Ad Loading...

Austin-based Silvercar helps Audi strengthen its platforms to serve the evolving mobility needs of the U.S. marketplace, according to Audi.

The two companies have worked together since 2012, developing and delivering consumer mobility offerings under the Audi mobility, Silvercar, and Dealerware brands. In 2015, Audi participated in a $28 million Series C investment in Silvercar. The company employs about 150 people.

“Audi and Silvercar share a vision for the future of transportation,” said Matt Carpenter, Audi of America’s chief financial officer. “This acquisition enables Audi to move forward with a progressive partner and continue our technology leadership into the next era of mobility.’’

“The intersection of transportation and technology, influenced by changing demographics and innovative consumer models has created an exciting new world of mobility,” said Luke Schneider, CEO of Silvercar. “We are thrilled to become part of Audi to enhance its leadership in this space.”

Audi has developed shared mobility solutions, from Audi on demand in San Francisco to corporate vehicle services like Audi shared fleet. Silvercar’s technology platform enables the management of transportation products and services in both the retail and corporate mobility spaces, including Audi shared fleet and Silvercar’s airport car-rental experience, according to Audi.

Ad Loading...

Silvercar will continue to operate in coordination with Audi of America to serve its U.S. customers. Currently, Silvercar’s app-based car rental service has 15 locations in several cities, including Austin, Chicago, Dallas, Denver, Fort Lauderdale, Las Vegas, Los Angeles, Miami, Newark, New York City, Phoenix, and San Francisco.

More Rental Operations

Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Ad Loading...
Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
hand holding phone and Turo logo
Rental Operations•by Staff•September 21, 2026

Turo to Launch Vehicle Delivery Service

Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.

Read More →
plane, palm trees, car rental sign
Rental Operations•by Chris Brown•September 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Ad Loading...
Team members of U-Save's new franchise
Rental Operations•by Staff•September 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
A traveler searches for rental cars with an AI bot
Rental Operations•September 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
map of europe and summer car rental rates
Rental Operations•September 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
Ad Loading...
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operations•by Chris Brown•September 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Ad Loading...