Auto Rental News
MenuMENU
SearchSEARCH

Audi Acquires Silvercar

The Audi board today announced it intends to acquire Silvercar Inc., a shared mobility company that offers car rental services, to expand its digital mobility solutions and services.

by Staff
March 30, 2017
Audi Acquires Silvercar

Silvercar's app-based car rental service only offers Audi A4 vehicles. Photo courtesy of Audi

2 min to read


Silvercar's app-based car rental service only offers Audi A4 vehicles. Photo courtesy of Audi

The Audi board today announced it intends to acquire Silvercar Inc., a shared mobility company, to expand its digital mobility solutions and services.

The companies expect approval of the transaction, with the transaction concluding in the first half of 2017.

Ad Loading...

Austin-based Silvercar helps Audi strengthen its platforms to serve the evolving mobility needs of the U.S. marketplace, according to Audi.

The two companies have worked together since 2012, developing and delivering consumer mobility offerings under the Audi mobility, Silvercar, and Dealerware brands. In 2015, Audi participated in a $28 million Series C investment in Silvercar. The company employs about 150 people.

“Audi and Silvercar share a vision for the future of transportation,” said Matt Carpenter, Audi of America’s chief financial officer. “This acquisition enables Audi to move forward with a progressive partner and continue our technology leadership into the next era of mobility.’’

“The intersection of transportation and technology, influenced by changing demographics and innovative consumer models has created an exciting new world of mobility,” said Luke Schneider, CEO of Silvercar. “We are thrilled to become part of Audi to enhance its leadership in this space.”

Audi has developed shared mobility solutions, from Audi on demand in San Francisco to corporate vehicle services like Audi shared fleet. Silvercar’s technology platform enables the management of transportation products and services in both the retail and corporate mobility spaces, including Audi shared fleet and Silvercar’s airport car-rental experience, according to Audi.

Ad Loading...

Silvercar will continue to operate in coordination with Audi of America to serve its U.S. customers. Currently, Silvercar’s app-based car rental service has 15 locations in several cities, including Austin, Chicago, Dallas, Denver, Fort Lauderdale, Las Vegas, Los Angeles, Miami, Newark, New York City, Phoenix, and San Francisco.

More Rental Operations

50 states map showing LOR rates for each state with different shades of light to dark green

U.S. Rental Length Declines Slightly in Q1 2026, Enterprise Reports

LOR overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.

Read More →
Illustration of a driverless futuristic front seat/dashboard view of other cars on a freeway with city skyline on horizon.

Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services

The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
Ad Loading...
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
Ad Loading...
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Ad Loading...
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
Ad Loading...