Related: Two Themes Emerged from the 2019 International Car Rental Show
Auto Rental News Selects 2019 Professional of the Year Recipients
Two auto rental industry professionals, one operator and one vendor, were honored at this year's International Car Rental Show.

Teresa Quale's (left) dedication to educating clients was highlited throughout her nomination forms. Kathi Sinclair of Sonoran presented the award.
Photo by Shantell Guerra.
Auto Rental News honored two car rental professionals with the Professional of the Year award at the 2019 International Car Rental Show at Paris Las Vegas.
In the vendor category, the judging was based on several elements including customer service, operations management, sales, leadership, and industry and community involvement. In the operator category, which honored an associate from a corporate, franchise, or independent location, judges looked for a person who demonstrated and promoted outstanding customer satisfaction within the car rental process.
Presented with trophies at the 2019 International Car Rental Show, the winners follow:
Operator
Alaska Auto Rental's David Justice was chosen as the 2019 Professional of the Year in the operator category. With over 20 years of experience in the car rental industry, Justice has transformed several car rental companies into successful rental agencies.
As the south central region rental manager, Justice is responsible for all aspects of operations, including team leading and training, developing partnerships with hospitality and transportation providers, ensuring positive customer experience, developing new market segments, identify and growing partnerships with service vendors, and negotiating preferred rates for services.
He acts as an ambassador of Alaska to tourists and visitors, quickly and professionally resolves customer service, and identifies and institutes new services and offerings based on customer needs and preferences.

With over 20 years of experience in the car rental industry, David Justice has transformed several car rental companies into successful rental agencies.
Photo by Steve Reed.
"The 2019 Auto Rental Professional of the Year is an individual who has spent over two decades actively involved in the auto rental industry assisting multiple independent car rental operators in growing and improving their businesses," Chris Brown, executive editor of Auto Rental News, said of Justice at the award ceremony. "This individual has initiated and implemented innovative ideas to bring improvements to the marketing efforts, customer service processes, and management of auto rental businesses, and consistently has gone beyond the call of duty by tirelessly investing their time and energy year after year to ensure their customers receive the best possible rental experience. These efforts, combined with a unique ability to establish strategic partnerships with associated industries, has increased customer satisfaction and revenue growth at every car rental business that has been privileged to have him on their team."
Vendor
Teresa Quale, executive director of Sonoran National Insurance Group, was honored as a Professional of the Year in the vendor category. Her agency specializes in providing insurance products to the rental industry.
With 35 years of insurance experience, Quale has developed marketing and underwriting solutions. She joined Sonoran National Insurance in 2008 as an expert in the rental field.
Quale's dedication to educating clients was highlighted throughout her nomination forms.
"[Quale] shares resources that she has accumulated over the years of being in a specialized industry," one of her anonymous nominators wrote. "Many agency directors do not get directly involved with concerns of the client, closing a sale, or answering questions — that's left up to the producer or rep. She is an invaluable source of information and eager to share and help. She is an advocate for the client by offering solutions and by developing her staff to their utmost potential."
Quale was furthered described as a "model for how she wants her employees to be and how she would like to be known in the industry — responsible, knowledgeable, and resourceful."
Outside of the office, Quale chair of the Public Library Board, a member of the Board of Independent Insurance Agents and the Board of a Reinsurance Corporation, and is involved in numerous community organizations.
More Rental Operations

ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
