Mobily, a Saudi Arabia-based mobile telecom service, has added Avis Car Rental as a new partner in its Neqaty program.

This new addition will expand the list of options available to the program's subscribers.

Neqaty subscribers will get one point against every three Saudi Arabian Riyals spent in Avis branches within the country. Additionally, subscribers can replace their points in any of Avis’ Saudi Arabian branches, says the company.

The Neqaty program, a customer loyalty program, allows all Mobily's subscribers to get one point for each Riyal spent on Mobily's services — or through the acquisition of points by shopping at any of the Neqaty program's partners.

Neqaty program rewards are divided into two main types: rewards within the services of Mobily (bonus points, paying part of the bill, Internet usage); or rewards obtained through the program's partners all over Saudi Arabia and abroad, covering all types of commercial and marketing activities, says the company.