Avis Car Rental has announced that Avis Antilles (Martinique and Guadeloupe) has been named "Licensee of the Year" for Latin America and the Caribbean.

This year’s Innovation Award recipients are Avis Dominican Republic and Avis Mexico for their implementation of the latest technologies into their operations.

The Avis Antilles team received its accolade at the 2016 Avis Licensee Awards for Latin America and the Caribbean at a gala event held in Grand Cayman.

The annual Licensee Awards recognize licensee partners that have demonstrated growth in annual financial performance — measured against their local country economic conditions, customer service performance, and alignment with the brand's initiatives, according to Avis.

"Our licensees are stewards of the brand in many locations around the world," said David B. Wyshner, president and chief financial officer, Avis Budget Group. "Avis Antilles has shown exceptional ability to grow its business and increase revenue during the past year, all the while remaining keenly focused on delivering top-tier customer service."

"It is such an incredible honor to be named the region's Licensee of the Year," said Robert Parfait, president and owner of COMALOC, the Avis Antilles licensee. "My team, who works so hard to deliver the best service to our customers, deserves this as much as anyone. Our business continues to grow because we are committed to making the Avis brand shine."

With five locations throughout the two islands, the Avis Antilles licensee has been in operation for more than 36 years in Martinique and more than 10 years in Guadeloupe.